Pricing Policy

Our initiative is conceived as a mechanism to assist independent filmmakers to disseminate their work and earn some revenue on their behalf to support the making of these incredible films. Hence, 50 to 60% of the revenue earned from each sale goes back to the filmmakers as royalty. For similar reasons, we have a differential pricing for our films. The films distributed through Magic Lantern Movies are available in six distinct price categories:

Individual (India)
Institution (India)
Individual (South Asia)
Institution (South Asia)
Individual (International)
Institution (International)

 

Individual (India)

As the name suggests, individual film viewers in India who would like to use the film for personal viewing fall under this category. However, we also offer the same prices to NGOs, community based groups, campaign and non-funded groups based in India. Invoices are made in the name of the individual or the eligible groups mentioned above.

However, films sold under this category are strictly for private viewing. Commercial or public exhibition, rental or circulation over LAN or cable networks are strictly forbidden.

Institution (India)

Colleges, schools, libraries, universities, other institutions of higher learning, UN agencies, Ministries and Government bodies, Indian NGOs that operate internationally, international NGOs with offices in India, film festivals, film archives, exhibitions, etc., fall under this price category.The price range in this category is substantially higher than the ‘Individual’ category. Invoices are made in the name of the institution only.

Many of our viewers ask us the reason for charging institutions higher for the same ‘product’. Firstly, we believe institutions are in a better financial position to take a proactive role in supporting independent films. Besides, the views per film in an institution are likely to be much higher than what an individual archivist may be able to. For example, a film in a college library is likely to be accessed and viewed by hundreds of students as well as the faculty. Each film may be screened several times by different departments to classes full of students. Hence we have consciously kept the price in this category commensurately higher than that in the ‘Individual’ category.

Films sold under this category are NOT for circulation over LAN or cable networks. These films are strictly for library use or classroom viewing, and not for rental, commercial or public exhibition. Please write to us specifically for licencing of films for use for public screenings, LAN or streaming, since these may violate existing rights, permissions or laws.

Individual (South Asia)

Some of our films are available in South Asian countries as well. Currently these films can be accessed in Afghanistan, Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka. Invoicing will be in the name of an individual. Due to complications in currency conversion within South Asia, the South Asia prices are in US dollars. Films sold under this category are strictly for private viewing. Rentals, commercial or public exhibition, streaming, circulation over LAN or cable networks are strictly forbidden.

Institution (South Asia)

As in the case of institutional purchase in India, South Asian institutional prices will apply to institutions based in Afghanistan, Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka. Universities, colleges, schools, libraries, UN agencies, NGOs, film festivals, exhibitors, commercial enterprises, etc. in the above countries fall under this pricing category. These films are strictly for library use or classroom viewing, and not for public exhibition, rental or other commercial circulation, streaming,  LAN or cable networks. Please write to us specifically for licencing of films for use for public screenings, LAN or streaming, since these may violate existing rights, permissions or laws.

Individual (International)

Individual viewers in countries other than India or South Asia fall under this category. Only films with ‘World Rights’ are available in this category. Invoicing will be made only in the name of an individual. Films sold under this category are strictly for pesonal viewing and NOT for public screening, rental, commercial circulation, streaming or circulation over LAN or cable networks.

Institutions (International)

Universities, colleges, schools, libraries, UN agencies, NGOs, film festivals, exhibitors, commercial enterprises, etc. in countries other than India or South Asia fall under this pricing category. Only films with ‘World Rights’ are available for this category. Invoices will be made in the name of the institution only. Films purchased under this price category are strictly for library use or classroom viewing, and not for public exhibition, rental or other commercial circulation, streaming,  LAN or cable networks. Please write to us specifically for licencing of films for use for public screenings, LAN or streaming, since these may violate existing rights, permissions or laws.

A Few Contentious Issues

Due to the substantial difference between the Individual and Institution pricing, individuals representing institutions tend to purchase our films in their individual capacities, while they use the films in their institutions. We cannot stop this practice, but urge you to refrain from doing so. We feel a better approach would be to request your respective institutions to purchase the films at the Institutional rates. That way, many more people will have access to the films and the filmmakers too will gain from the higher royalty.

An equally contentious issue is that of unauthorised copying. It is not that we are in opposition to ‘piracy’ – a term that has been coined by the proprietory industries that are global, profit oriented and earn millions by denying the conceptualisers, designers and makers of those products the deserved share of that profit. Besides, the technology is such that it is virtually impossible to stop anyone from copying. However, we urge you not to equate these films and their makers with the proprietory software, music or film industries. We reiterate, the proceedings from the sale of these films are not to earn profit but to support filmmakers and encourage independent filmmaking. Our sincere request, do refrain from copying and instead encourage more and more people to purchase and view them, so that the filmmakers also find a reason and enthusiasm to continue.