Doordarshan beefs up 9.30PM time slot with Gora
Synjini Nandi | Exchange4media.com | 5 Nov 2012
Doordarshan has launched ‘Gora’, a show inspired from a novel by Tagore. It will be presented as a series of 26 episodes and will be telecast every Monday and Tuesday on the 9.30PM prime time slot.
By bringing this serial on to its prime time telecast, the channel is endeavouring to build on its efforts to accord primacy to socially relevant and meaningful content which informs and educates while attempting to entertain its audiences. Through Gora, DD seeks to underline how it is putting out content with a difference.
Commenting on the launch of the show, Tripurari Sharan, Director General, Doordarshan stated, “It is an important development for the channel and we are glad that this has seen the light of the day. It is a significant work in terms of social and intellectual relevance. Gora is an epic of India in transition at a crucial period of modern history, when the social conscience and intellectual awareness of the new intelligentsia were in the throes of a great churning.”
The channel would be carrying out promotional activities across media platforms such as television, print, out of home, cross channel publicity and publicity through conferences. The channel is focussing primarily on the print media and out of home platform for marketing activities. The campaign would be rolled out across metros as well as other cities. Social media platforms such as Facebook, YouTube and Twitter have also been used extensively for creating awareness about the show.
‘Gora’ has been produced by Gargi Sen and the series has been directed by Somnath Sen. It has been filmed by B Chaki and scripted by Sreejaya Radhakrishnan, while the music has been composed by Dabbu and Sanjoy using Tagore's music of that period as reference and also sourced from Tagore’s own inspiration, the Baul music of Bengal. Suchismita Dasgupta, the stylist, has created the period of the 1880s in which the story is set.
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